Logo Design Guru Logo should be looks like a masterful piece of artwork, the ideal logo design needs to tap your inner emotions, stimulate your visual appeal, and etch itself into your memory.
I have choose this logo because this logo have all those things which should be .The Internet is exploding with burgeoning companies, all vying for that killer logo design. Your image matters.This logo speaks volumes. It has corporate identity has just a few seconds to impress prospects with brand. It also simple to understand what about it. The choice of a logo design firm is dizzying. With logo designers on every corner, what criteria do you use for validation?
I have choose this logo because this logo have all those things which should be .The Internet is exploding with burgeoning companies, all vying for that killer logo design. Your image matters.This logo speaks volumes. It has corporate identity has just a few seconds to impress prospects with brand. It also simple to understand what about it. The choice of a logo design firm is dizzying. With logo designers on every corner, what criteria do you use for validation?
Logo of NY
I have choose this logo because when it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?”, what is it about the design that gives that impression?
I have found five elements that can be seen in every iconic logo:
I have found five elements that can be seen in every iconic logo:
It’s describable
It’s memorable
It’s effective without colour
It’s scalable i.e. works when just an inch in size
It’s appropriate
It’s memorable
It’s effective without colour
It’s scalable i.e. works when just an inch in size
It’s appropriate
Point one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?
Point number three is important because colour is secondary to the shape and form. I always leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it.
Point number four is vital for collateral, such as office stationery (pens, pin badges etc.) — all those little things that can easily be overlooked.
Lastly, the design must be appropriate for the business it identifies. This is accomplished through in-depth research into the industry involved, and helps to differentiate from closely associated competitors.
I’ve chosen a logo to illustrate the five points:
Lastly, the design must be appropriate for the business it identifies. This is accomplished through in-depth research into the industry involved, and helps to differentiate from closely associated competitors.
I’ve chosen a logo to illustrate the five points:
Logo of The Open University
I have choose this logo because its very easy to understand.There are a number of text layout variations, which gives greater freedom for those reproducing the logo in different formats. For example, the top right mark (above) wouldn’t fit on the side of a pen as well as the centre right version (above).
What I enjoy most about this design is the simplicity (the ‘O’ inside the ‘U’). The OU logo has evolved over the years, and didn’t always have the ‘glass’ effect — a common trend amongst today’s logos. You can . It’s important to remember, however, that trends don’t last, and by designing using the latest fad, your logo will become dated, fast.
Take a look at how the OU logo appeared in the past (below).
Take a look at how the OU logo appeared in the past (below).
The typography leaves a little to be desired, but the same dinstinctive, memorable, scalable, describable, reproducable mark was used to set the Open University apart from its competitors.
Have your say
The OU logo also works well across all their collateral – course information, TV adverts and direct mail are clear, recognisable and easy to understand which adds to their simple and classy logo. It’s also based upon a ’shield’ which is common among university designed identities, hailing back from the heraldry designs of old.
I like it particularly because I have a very clear picture of it in my head. However, I could only describe it as, “a funny squiggle”, which is of questionable value and is certainly less than accurate. So, to me at least, it’s memorable but I can’t really describe.
What it has got it the thing that I think you haven’t listed which is idiosyncrasy or uniqueness, which is a little different to being memorable.
Have your say
The OU logo also works well across all their collateral – course information, TV adverts and direct mail are clear, recognisable and easy to understand which adds to their simple and classy logo. It’s also based upon a ’shield’ which is common among university designed identities, hailing back from the heraldry designs of old.
I like it particularly because I have a very clear picture of it in my head. However, I could only describe it as, “a funny squiggle”, which is of questionable value and is certainly less than accurate. So, to me at least, it’s memorable but I can’t really describe.
What it has got it the thing that I think you haven’t listed which is idiosyncrasy or uniqueness, which is a little different to being memorable.
I love the logos that which focused on. I think the simple logos are the ones are the best, but I agree with the above commenter that it is almost impossible to be completely unique as there are millions of logos out there. There is a fine line between ripping a design off of another designer and just being influenced. Good article.
I appreciate insights into the important parts of a logo. I’m not necessarily a designer but manage to get by when it comes to web related design. Logo design, however, is one of those things I can’t even get close to. I wonder if people truly appreciate just how hard it is to make a good logo?
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